How to Make Money - Negotiate Marketing Discounts

There are so many people who want to know how to make money with their home business, but fail to consider that the less money you spend, the more money you make. With that being said, we all know that businesses need to be marketed. If you do not market your business, no one will know that it exists. In order to inform the world of your business, you will need to engage in some marketing. However, I am going to show you how to pay less for marketing than anybody else does.

1. Bargaining

I am sure that you have a friend who always seems to get discounts. Everyone pays full price, while they always get the best deal. Why does this happen? It is because they ask. They make it clear to the person who is trying to get their business that they will go elsewhere if they do not receive a discount.

Thus, prior to purchasing your advertising, make sure that you negotiate the best price. If you are negotiating placing your banner on the page of a high traffic blog owner, just keep in mind that if you pay them 50% of what they are asking, you are paying them more than they would receive if the banner space were vacant for a month. That adds up over the month. Your job is to remind the blogger that a bird in the hand is better than two in the bush, without actually coming out and saying it.

Remember, how to make money is a blood relative of how to save money. They both have the same last name, and increase your profit margin.

2. Removal

The bigger the ad the better right? Actually, this statement is incorrect. When it comes to advertising, often times short ads outperform larger, more expensive ads. Elimination of size does not mean that you will be eliminating results.

3. Utilization

I am willing to bet that not very many people reading this article can distinguish between advertising and publicity. The only di Read more »

Wireless Contract Negotiation - Understanding the Priorities of Wireless Contract Negotiation

Many organizations fall into the same trap when negotiating wireless contracts - listening to the wireless carriers. All wireless carriers know where the savings opportunities are, and most importantly they know what you’re spending. Negotiating the buckets of spending that your carriers offer will only end you with an ineffective contract.

There are a few guidelines you should follow when negotiating with your wireless carriers.

Know your spend. The most critical rule is knowing your spend. You wouldn’t go into a gunfight without ammo would you? You must understand how much you spend on voice and data plans, feature charges, minutes used, equipment purchases and replacements, etc. You will not get an acceptable contract without knowing your spend and where to focus.

Ignore volume percentage discounts. I’ve seen many companies focus on volume discounts, but it’s the absolutely wrong approach. I guess it’s a bragging right to tell all your procurement buddies, “I negotiated 25% from Carrier X.” I’d much rather take the initial 20% offered and focus on rate plan, features, equipment costs. The extra 5% would only equate to $50K annually for every million you spend.

Focus on service charges. Like the guideline above, focus on the service charges. After all, it makes up most of your wireless spend. Negotiating $10 off your rate plan costs would equate to an annual savings of $120k for every thousand users you have. Much more savings than focusing on the percentage discount.

Negotiate out of service level contract terms. The carriers will push for service level contract terms of one or two years. Negotiate out of this if at all possible. A service level contract term will complicate your wireless management, or you’ll be hit with early termination fees. If Read more »

Negotiation Positioning Successfully Boosts Health Care Summit

In the Health Care Summit negotiations that recently concluded in the U.S., the winner was… nobody, or was it? In a negotiation, positioning plays a key role in the manner by which negotiators negotiate. Positioning partly entails establishing the image, style of negotiations, and attitudes you’ll display and project throughout the negotiations.

In observing some of the negotiations that occurred at the Health Care Summit, it appeared that the whole event was a melodrama, cloaked as a staged optical illusion, disguised as ‘getting something done’ for the American people.

This article highlights negotiation strategies that you can employ, based on the manner in which the participants engaged one another at the Summit.

Seating:

� The Democrats and Republicans could have arranged the seating so that its members were interspersed with one another. Had they done so, both parties would have agreed to the arrangement before hand, and the stage would have been set for less hostility. Subliminally, it could have promoted more camaraderie.

When you negotiate, consider the seating arrangement. Adjust it to suit your purpose for the negotiation.

Talking Points:

� Neither party strayed far from their talking points. The Democrats said things like, “the bill had a lot of agreements that the Republicans put forth, we’re not that far apart, we’re close, the bill is not that radical, let’s find common ground”. The Republicans said things like, “start over, start with a clean sheet of paper, scrap this bill, go step by step, the bill was ‘painted’ as having been created in the back room without the Republicans participation”.

When you infuse a negotiation with such rhetoric, you preset mindsets not to seek common ground. In addition, such resounding rhetoric creates a hypnotic mental state for one to maintain his pe Read more »

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